Senior Staff Content Creator

Content Planning & Strategy

• Develop creative content ideas and concepts that align with ZUMA’s brand identity, campaign objectives, and target audience.

• Create structured content plans and content calendars for social media, product campaigns, promotional activities, and brand communication needs.

• Monitor market trends, digital culture, social media movements, and competitor activity to generate timely and relevant ideas.

• Translate marketing objectives into clear, engaging, and platform-relevant content strategies.

 Content Production & Execution

• Produce and execute content in various formats, including static content, short videos, reels, campaign visuals, behind-the-scenes content, and other digital assets.

• Prepare content briefs, scripts, captions, and visual directions for production needs.

• Coordinate content shoots and production processes with internal teams and external vendors or talents when needed.

• Ensure all content is delivered on schedule and meets the expected creative and brand quality standards.

Brand Communication & Creative Development

• Maintain consistency in brand tone of voice, storytelling style, and visual identity across all content platforms.

• Develop content that strengthens brand awareness, improves engagement, and supports product storytelling.

• Create content that feels relevant, appealing, and relatable to the target audience, especially in lifestyle and retail contexts.

• Contribute fresh creative ideas for new campaigns, product launches, seasonal moments, and special brand activations.

Collaboration & Cross-Functional Coordination 

• Work closely with Marketing, Design, Product, and other related teams to ensure content output supports campaign and business goals.

• Participate in brainstorming and creative discussions to develop stronger campaign ideas and communication angles.

• Coordinate content requirements for promotional programs, social media activities, brand campaigns, and other marketing initiatives.

• Ensure alignment between creative execution and business priorities.

Content Quality Control & Performance Improvement

• Review content before publication to ensure quality, relevance, message clarity, and consistency with brand standards.

• Monitor content performance and audience response across digital platforms.

• Use insights, engagement data, and feedback to improve future content direction and execution.

• Continuously explore new ideas, formats, and approaches to enhance content effectiveness.

Senior Role Contribution

• Take an active role as a senior team member in maintaining the overall quality and consistency of content output.

• Contribute strategic and creative input to improve the team’s content development process.

• Support smoother project execution by helping manage priorities, timelines, and coordination needs.

• Help drive a more proactive, creative, and trend-responsive content culture within the team.

• Minimum Diploma (D3) or Bachelor’s Degree (S1) in Communication, Marketing, Visual Communication Design, Multimedia, or related field

• Minimum 2–3 years of experience in content creation, social media, digital marketing, or a related role

• Candidates with background or experience in fashion, F&B, or FMCG are highly preferred

• Strong understanding of social media platforms such as Instagram, TikTok, YouTube, and other digital channels

• Able to create creative concepts, engaging captions, and relevant content for target audiences

• Familiar with video production processes

• Proficient in content editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms

• Up to date with trends, digital culture, and audience behavior

• Strong communication, coordination, and time management skills

• Able to work independently and collaboratively in a team

• Creative, detail-oriented, and able to work under deadlines